Korean Air - Go Korean
Agency - Ogilvy Hong Kong
Role - Senior Content Designer
Go Korean is a new brand platform that delivers perspective-changing experiences around what flying could be with Korean Air. It’s an invitation to discover the beauty in the details, delivered through the vibrancy and attitude that only modern Koreanness possesses.
We introduce these perspective-changing experiences through stories under three themes of Food, Style and Service. We create all of the content for Korean Air’s US social media from in the Content Studio in Ogilvy Hong Kong. This includes shooting in the in-house studio to create video content.
To celebrate the 50ryr anniversary or Korean Air we created two social campaigns. The first called "‘Flying Through 50 Years of” highlighted each of the 3 core pillars by using old photography from the history of Korean Air. We also created the Korean Air Future competition campaign which invited our audience to say what they would like to see in the next 50 years from Korean Air.