The Great Reset
Agency - Iris
Role - Lead Motion Designer
The Great Reset is a creative industry movement to embed the positive environmental shifts that have happened during lockdown as THE new normal. Our industry has power and influence but we need lots of people to choose to use it. We must grab this opportunity to help shape a society that puts mankind and our planet’s needs first.
As lead animator I got the exciting opportunity to provide direction for the look and feel of the animation and ultimately the Great Reset brand that followed. The found image, stock collage effect ads to the concept in its ability to convey ideas quickly, but also through the idea of recycling what we have and looking for low impact ways to create effective storytelling.
